The market is the nation.
Before the visitors, before the coast, before any single city, the market for charging in Türkiye is the country itself: 86 million people, 93.6 percent of them in towns and cities, most in apartment buildings where home charging is rare and public charging decides whether an electric car is practical. In three years the number of electric cars on Turkish roads has grown more than twenty times, to 476,934 in August 2026. Every fifth new car sold in 2026 is fully electric, and in the first half of 2025 Türkiye became the fourth largest market for battery electric cars in Europe.
The network has not kept pace. There are 47,908 public charging sockets, about one for every ten electric vehicles, and the regulator’s own projection says the country needs 142,824 by 2030 and 273,076 by 2035. That is the size of the opportunity, measured in sockets.
What Turkish drivers want.
A fair price, a fast charge, and no surprises. When Turkish consumers are asked why they would choose an electric car, the first answer is money: 71 percent named lower fuel cost as the strongest reason in 2025. The concerns they name most are charging time and public charging availability. Sixty-three percent have no charging unit at home. Those are the three questions IVVOA was designed to answer: the rate before the plug, the right power at the right place, and a network that reaches the shared garage as well as the corridor.
The law rewards the honest operator.
Since March 2026 every operator in Türkiye must show the price per kilowatt-hour before charging, display live availability, and charge nothing beyond the energy. These rules describe IVVOA’s design. A regulation that punishes hidden pricing is a tailwind for a brand built on visible pricing.
Why Antalya.
Antalya is the fifth largest province in Türkiye, a city of residents as well as visitors, with about 3,000 hours of sunshine a year to make solar canopies pay, the highway traffic of the whole Mediterranean coast, a visitor economy of 17.6 million a year, and, from 9 to 20 November 2026, the attention of the world’s climate conference. It is the one province in which residents, visitors, highway, city, resort and promenade can all be proven together. Proof here is proof for everywhere.
What follows is depth in Antalya, then the corridors and cities of Türkiye until IVVOA stands among the ten largest networks in the country before 2030, then the same brand and the same standard carried to the next market that is earned.